BYD kicked off a consumer-facing promotional campaign for the Shark on September 24, marking a significant step toward bringing the plug-in hybrid pickup to the Chinese market under its Fang Cheng Bao sub-brand, more than two years after its international launch. The Shark recorded 4,300 sales in August alone, pushing its total overseas sales to 29,997 units across the first eight months of the year. While the teaser campaign has not revealed a specific launch date or domestic pricing, it signals a shift toward direct consumer engagement following previous executive statements and regulatory filings that have laid the groundwork for the model's arrival.
Key Points
📅 Launch Timeline: The Shark debuted in Mexico in May 2024, making it one of the rare BYD models to launch overseas before entering China, and has since expanded to Brazil, Australia, Cambodia, and Pakistan.
📊 Overseas Sales: Achieved 4,300 units in August 2026, with a cumulative total of 29,997 in the first eight months of the year.
🎯 Dimensions and Specifications: Measures 5,457 mm in length, 1,971 mm in width, 1,925 mm in height, and features a 3,260 mm wheelbase; classified as a plug-in hybrid multipurpose truck in China's regulatory filing.
⚡ Powertrain: Equipped with a 1.5-liter turbocharged engine paired with dual electric motors rated at 170 kW (front) and 150 kW (rear), built on BYD's DMO platform (Dual Mode Offroad).
🔋 Battery and Platform: Uses lithium iron phosphate (LFP) battery technology from BYD's FinDreams Battery subsidiary; battery capacity and range figures for the Chinese version have not yet been disclosed.
🏭 Market Positioning: The Shark will expand Fang Cheng Bao's lineup into the pickup segment, pitting BYD against competitors like Radar (under GWM and Geely). China's restrictive pickup truck policies have kept the segment niche, with new energy pickups totaling 62,000 units in the first eight months of 2026, compared to 11.7 million passenger vehicles overall.
